• 2.1B data points
  • 10,000+ sites tracked
  • 128 specialties
  • 90-day rebuilds
Book a strategy call
Explore Your Practice
  • 2.1B data points
  • 10,000+ sites tracked
  • 128 specialties
  • 90-day rebuilds
Client login Book a strategy call Explore Your Practice

For multi-location practices & MSOs

A custom AI model for every healthcare practice.

Spots competitive openings, builds Strategic Plays, wins more patients with marketing spend.

Open play Atlanta · Orthopedics

Competitor Losing Ground on Four Knee Replacement Terms

Signal Competing practice dropped on 4 high-value terms over a 14-day window.

+8 to +12% projected target-term appointment lift
See the full play
90-day ranking · Atlanta orthopedics vs. local competitor
#1 #3 #5 #7 Day 0 Day 45 Day 90 OPENING · DAY 22 Patient Genius client Local competitor
See a Strategic Play Read the Resurgens case study
Live
▲ “Knee replacement” searches +4.2% wk Atlanta · Orthopedics · 14:22 ▼ Competitor slipped on 4 spine terms −6 ranks Dallas · Spine · 11:08 ◆ New competitor paid bids detected Phoenix · Cardiology · 09:47 ▲ “Lip filler” demand +7% MoM Miami · Aesthetics · 08:15 ◆ Google local-pack layout shift National · 07:50 ▼ Third-party referral leakage −3.1% Houston · Orthopedics · Yesterday ▲ Branded “sports medicine” search +5.6% Denver · Sports Med · Yesterday
Open play Atlanta · Orthopedics

Competitor Losing Ground on Four Knee Replacement Terms

Signal · the opening

Competing practice dropped on 4 high-value terms over a 14-day window.

  • knee replacement surgeon #2 #9
  • robotic knee replacement #3 #7
  • knee replacement recovery #1 #6
  • best knee replacement near me #4 #10

Search demand on these terms +4.2% week over week

The play · prescribed actions

  • Refresh the knee-replacement landing page WordPress
  • Tighten paid bids on the target terms Paid Media
  • Publish surgeon credential schema Search & AI

Model predicts

+8 to +12% projected target-term appointment lift
Delivered · day 78 +9.1% lift in target-term appointment requests, days 75–90

Anatomy of a Strategic Play

Every play is a market opening we caught — and closed for you.

Your custom model watches the whole market in real time and catches the moment an opening appears — then our own teams run the exact plan to claim it before it closes.

So this isn’t busywork. The model named the upside before we lifted a finger, and we delivered inside the range — growth you can trace to one specific move, measured in patients.

The Custom AI Model

The right actions, at the right times — because your model reads the whole market.

Every Patient Genius practice gets its own AI model — not a shared playbook. Yours ingests 100,000+ factors from four sources, rebuilds itself every 90 days, and ranks what to do next by patient impact. That’s what makes growth faster and more reliable: the work is always the right work, run when it counts.

What it ingests

Your website

Every page, service line, and location — content depth, technical health, conversion paths. The model knows what you have before deciding what you need.

every page · every location

Every competitor, near every location

Competitor rankings on the valuable terms around each of your locations — who holds each term, who is slipping, and where the openings are.

down to latitude / longitude

Your specialty’s market

The broader market for your specialty — demand, seasonality, and shifts as they happen, read against 10,000+ tracked healthcare sites.

128 specialties tracked

Your priorities

Target keywords, service-line weighting, geographic factors, leadership goals. The model optimizes for the practice you’re building — not generic traffic.

set with your leadership

Your Custom AI Model

2,847,310 data points ingested
Rebuilt every 90 days every factor re-weighed, every play re-ranked

What comes out

Ranked Strategic Plays

Atlanta · Orthopedics

Predicted growth

  1. Competitor Losing Ground on Four Knee Replacement Terms Signal 4 high-value terms opened in 14 days +8–12%
  2. Knee Consult Searches Shifting Into AI Overviews Signal AI Overviews now answer 6 target terms +4–6%
  3. Hip Replacement Demand Up, Coverage Two Pages Thin Signal demand +5.2% MoM; competitor content deeper +3–5%
data points in the engine
2.1B
healthcare sites tracked
10,000+
specialties & subspecialties
128
between full model rebuilds
90 days

A result is never one play. Plays surface continuously — each an opening seized or a weakness fixed at the moment it matters. Resurgens Orthopedics’ +61% in online appointments from organic traffic wasn’t one big swing: it was dozens of plays the model surfaced over twelve months, each one run when the moment was right.

The team behind the model

A real team does the work — your model aims it.

Every Strategic Play becomes real work across four areas, run by our own teams — pointed by your model at the highest-return move.

  • 01

    Search & AI Optimization

    • AI Search Optimization
    • TrueSchema
    • Full-Funnel SEO
    • Local SEO & Citations
    • High-Impact Content
  • 02

    Paid Media

    • Google Ads Management
    • Social & Programmatic
    • Organic Gap Fill
  • 03

    WordPress Design & Development

    • Award-Winning WordPress
    • HIPAA & ADA Compliant
    • SiteCare Hosting & Support
  • 04

    Strategy & Intelligence

    • Competitor Exploitation
    • AI Market Intelligence
    • M&A Digital Strategy
    • New Location Launch
    • Physician Support & Reports
A Strategic Pivot, in real time
The opening it spots

A competitor loses ground on four knee-replacement terms.

The move your team makes

Shift budget from organic to paid to capture the gap now, then scale back as rankings climb.

Same team. Same week. Your budget follows the opening, not the calendar.

In their words

A partner — not another problem to manage.

When you’re managing marketing across 10 brands, 72 locations, and over 400 providers, most agencies become another problem to manage. Patient Genius was the first partner that actually understood the differences without me having to teach them. They come to us with specific strategies tied to specific growth targets for each brand, and they own the results. I’m not chasing them for updates or wondering what we’re paying for.
— Richard Wong, VP of Marketing, United Musculoskeletal Partners
Across UMP
10 brands 72 locations 400+ providers
Case study

North Texas Orthopedics

2 locations · Grapevine & Fort Worth

A United Musculoskeletal Partners practice

+51%
online appointment starts from organic search

over 12 months

Two North Texas offices, one custom model — dozens of ranked Strategic Plays that turned organic search into patients clicking “Book Appointment.”

Read the case study

Who we serve

Healthcare-only since 2018 — and built one practice at a time.

Patient Genius works with established multi-location practices and the MSOs that own them. Find the path that fits yours.

By specialty · 128 deep

View all 128 specialties

Built for your size

We’re an accelerator, not a launchpad. If your practice already has patients and a reason they choose you, the model finds your next move.

By role Marketing leaders Physician owners Practice administrators

The free market read

There are openings in your market. We’ll show you exactly where.

We’ll build you a free read of your market’s current openings — the competitor gaps, the demand shifts, the terms in play. No commitment, no contract.

See a Strategic Play